In today’s digital landscape, the intersection of strategic branding, engaging design, and advanced front-end development is what separates great websites from truly memorable online experiences. That’s why I was thrilled to partner with Haines, a leading CPG growth partner and brand innovation consultancy, to design and develop a website that not only reflects their strategic vision but also delivers a dynamic, interactive experience powered by Webflow and custom GSAP animations.
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The core goal of the Haines project was to create a modern, visually rich website that clearly communicates their unique value in the CPG (consumer packaged goods) strategy space, including:
- Positioning Haines as thought leaders in brand growth, category innovation, and strategic consulting.
- Presenting complex ideas in a clear, engaging, and interactive way.
- Showcasing portfolio work, insights, and creative frameworks in a manner that felt connected and intuitive.
Unlike a static brochure site, Haines needed visual storytelling and motion — giving life to their strategic narratives through subtle yet powerful animation and user-driven transitions.
The finished website gives Haines a digital presence worthy of their strategic expertise — translating brand philosophy and industry leadership into an engaging web experience. With Webflow’s flexibility and GSAP’s performance-oriented animation engine, the site delivers:
- A memorable first impression for potential clients and partners.
- Interactive storytelling that conveys complex ideas smoothly.
- A forward-thinking web presence reflecting the energy of the CPG strategies Haines champions.
This project exemplifies the power of strategic design and development working together — where beautiful aesthetics, meaningful interaction, and technical execution meet. If you’re interested in building a website that leverages Webflow’s visual CMS and GSAP’s animation capabilities to enhance your brand’s narrative on the web, let’s connect.
Whether your goal is brand storytelling, interactive design, or performance-focused web development, this build is a standout example of what’s possible when code and creativity come together.
Check out the project for yourself.
